After decades of classic round contours, geometric, Brutalist and frankly fantastical forms have stolen the spotlight.

The Aeterna high-jewellery collection of watches takes cues from Bvlgari’s jewellery and watchmaking artistry, serving as an excellent commemoration of the brand’s 140th anniversary. Fireworks, Rome ...

Inspired by the pipe used to transport pressurized gas ... of the Maison’s iconic Serpenti Tubogas jewelry watch in 1948. By the ‘70s, Bvlgari was weaving this into its other signature ...

Bold in gold, the Serpenti Seduttori watch renders time even more precious. Reimagining Bvlgari’s indisputably seductive icon with a striking new design, the timepiece boasts the iconic drop shaped ...

"The idea of time and music is really so natural,” explains Justin Norvell, executive vice president at American guitar maker ...

the Bvlgari boutique aboard Ilma delivers an immersive experience. Inside, guests can browse a curated selection of jewellery, watches, and accessories from several of Bvlgari’s brand collections: ...

Commemorating Bvlgari’s 140th anniversary, the Aeterna high-jewellery watches embody the brand’s jewellery and watchmaking artistry. Fireworks, Rome and mythological creatures make a dazzling ...

Price may vary based on selected size. Tadao Ando x Bvlgari Serpenti Tubogas Limited Edition single-spiral watch in stainless steel with pavé diamonds on the bezel and mother-of-pearl dial.

Read on for the most hyped watches on Chrono24 in September. Gain access to all of our content, insights and editorials by ...