The Leamington Spa-based lingerie brand has been snapped up by Wacoal Holdings, owner of brands such as Freya, Elomi, Wacoal, ...

Japanese lingerie brand Wacoal, with over 85 years of experience of tending to women’s intimate wear needs, has introduced a new array of bras under its Basics range that are the perfect mix of ...

Tamim is beauty commerce writer at InStyle, with nearly a decade of experience writing about beauty, fashion, wellness, and music. There’s an episode of a gone-too-soon British show called The ...

It is a wonderful bra for anyone needing just a touch of padding, no wires to deal with and comfortable.” Wacoal is a trusted brand, especially for those needing more coverage. “A go-to brand ...

To write this guide to the best bras, I asked professional undergarment fitters and lingerie-store owners, along with stylists and Strategist staffers, about their most beloved bras. Then I tried ...

Wacoal said the acquisition will boost its European business by expanding e-commerce and fitting services, enhancing its position in the growing large-cup-size market. Credit: Shutterstock Wacoal ...

There are no rules saying anybody’s got to wear a bra. If you get the sense your child isn’t ready to talk bras, that’s okay. It’s a lifetime commitment for a lot of us — who wants to ...

Bravissimo has been acquired by the Wacoal Europe lingerie and swimwear manufacturer. Wacoal owns the Wacoal, Freya, Fantasie, Elomi and Goddess brands, most of which Bravissimo has been selling for ...

The best sports bras should be simple yet supportive and well-constructed so that they don’t lose too much stretch over time. There are tons of options out there, some of which are good for ...

“These are the most comfortable bras you will ever wear,” Kardashian said of her offerings in a 2022 ad. “I really wanted to figure out how to blend the comfort and ease of a bralette with ...