New collaboration brings a Coors twist to the look and feel of classic Wrangler Cowboy Cut jeans Coors Original x Wrangler ...

But might there be a small possibility that some Chinese people are also simply growing out of their obsession with Western luxury brands, just like how I outgrew my obsession with jeans?

From concert stages and rodeos, to tailgates and honky-tonks, Coors Banquet and Wrangler® have crossed paths for years. Now, ...

American Eagle Outfitters Inc. knows what lane it is driving in. The retailer's ability to track and pivot into emerging ...

Artistic Milliners is providing brands with end-to-end product development and production capabilities closer to their ...

Oh, Everlane. Not only is the clothing brand one of our all time favorites — their dedication to ethically-produced fashion ...

The brand has launched denim with skinny ... after which it soon became the driver of innovation and creativity in the western denim market. Although it had to wait over a century to penetrate ...

Naveena Denim Mills is focusing on lightweight, compact constructions that provide a soft hand feel. Lightweight Aerolite ...

Western wear for women brings out the element of casual elegance but with a touch of sophistication. Vero Moda, ONLY, Mango ...

The scene evokes the growth strategy dozens of countries have followed in recent decades: factories employing legions of ...

Denim brand Wrangler has partnered with American beer brand Coors Banquet to launch its first-ever beer-washed jeans. The ...