The plant near Denver recently added a new product: limited-edition Chilean Sea Bass crackers ... Want food stories, recipes and local restaurant information sent to your inbox?

In what might be one of the most inspired marketing stunts in recent memory, Goldfish is offering a “Chilean Sea Bass” varietal in an effort to show the crackers aren’t just for kids.

Goldfish, the beloved fish-shaped cheddar crackers, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to "sophisticated" adults, according to the brand.

TAMPA, Fla. — Now we’ve seen the Minnesota Wild play with the lead and a deficit. After skating through their first 391 minutes, 31 seconds this season without trailing for a single second ...

That’s right. Goldish is now Chilean Sea Bass. The snack, initially made for adults, has morphed into a longtime kids’ option. And the Pepperidge Farm-owned brand just can’t have that be the ...

Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to "sophisticated" adults who "think Goldfish are ...

Goldfish changed its name because adults have seemingly forgotten their roots — but it's only temporary. That's right. Goldish is now Chilean Sea Bass. The snack, initially made for adults, has ...

The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much more serious: Chilean Sea Bass. Yes, really. The Chilean Sea Bass ...

In a limited-time promotion, Goldfish is rebranding their beloved cheddar crackers to “Chilean Sea Bass,” to illustrate that the flavor-filled snacks are meant for both adults and children.

The iconic orange Goldfish snack is getting a new name: Chilean Sea Bass. Fret not, the recipe is still the same, and the name change is only temporary. “Chilean Sea Bass are just like regular ...

Even with the temporary rebranding, the appearance and recipe of the snack is the same as the traditional goldfish crackers. The limited edition crackers branded as Chilean Sea Bass can only be found ...