Improving the mobile ordering experience at Starbucks is high on Brian Niccol’s immediate to-do list as he takes the CEO ...

Since taking the helm in September, Niccol has been trying to refocus the company with his "Back to Starbucks" plan, which ...

Starbucks Corp. on Wednesday said its latest quarterly results “do not reflect the strength of our brand,” and said it needed ...

Starbucks (SBUX) is wading through a frothy foam of challenges but has some big plans to get back in customers’ good graces.

Starbucks customers who prefer non-dairy milk will soon start saving a bit of change when ordering from the coffeehouse chain ...

Last week, Starbucks reported preliminary fourth-quarter results and suspended annual forecast through the next fiscal year ...

Starbucks will eliminate its vegan milk surcharge starting November 7, offering relief to customers amid declining US sales.

Shoppers complain that Starbucks isn't fancy enough — but they also say it's too expensive. The new CEO, Brian Niccol, is ...

The news came as Starbucks reported a disappointing end to its 2024 fiscal year. Starbucks said its revenue fell 3% to $9.1 ...

Starbucks has been offering non-dairy milk substitutes, including soymilk, oat milk, almond milk, and coconut milk, for years ...

Starbucks is scaling back promotional offers through its mobile app to get customers to pay full price for its coffees and ...

Starbucks' new Chairman and CEO Brian Niccol wants customers to get their orders hand-delivered by a barista in four minutes or less, a goal that will be central as he tries to reinvigorate the ...