After you have executed your value-based bidding strategy in your campaigns ... Check out the last two-minute video in our series on value-based bidding, and then we’ll go deeper into the ...

Why we care. Choosing the right bidding strategy is crucial for maximizing ad performance, but conflicting advice and updates ...

In the fast-paced world of construction, securing bids is crucial for the success of a business. Understanding client needs, crafting compelling proposals, and analyzing the competition are ...

The move mirrors strategies employed by other digital retailers such as Depop and Vinted. It has given private eBay sellers ...

A new Analysis by Optmyzr shows that there is no perfect way for Google bidding and most of its strategies rely on accurate conversion data, thoughtful execution and continuous testing. If someone ...

This is the time it takes for the algorithm to learn how to be more effective. It can last from a week to a few weeks. This is an option which can work well once the account has enough conversion data ...

The move mirrors strategies employed by other digital retailers such as Depop and Vinted. It has given private eBay sellers whiplash. After celebrating last week’s news, some sellers are now ...

Think of a keyword bid as the tip of the cost-per-click iceberg; beneath the surface, 90% of a brand’s CPC success is driven by factors like: To pull ahead on the digital shelf, brands need ...