Behavioural science expert Bri Williams breaks down new research that reveals whether chatbots or voicebots are best for your ...

The brain rewards people when consuming comfort foods due to hedonic hotspots. Comfort foods, influenced by culture and ...

The new study shows that positive expectations can reduce the perceived intensity of spice and increase enjoyment, while ...

The experiment result showcased that the participants who thought they would like the hot sauce didn't feel it was as spicy.