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LVMH becomes major sponsor of Formula 1
Louis Vuitton owner clinches 10-year sponsorship deal with Formula 1
French luxury giant LVMH has struck a 10-year sponsorship deal with Formula 1, covering its Louis Vuitton, Moet Hennessy and TAG Heuer brands and replacing long-time sponsor Rolex, the company announced Wednesday.
LVMH Signs 10-Year Sponsorship Deal with Formula 1, Replacing Rolex
French luxury giant LVMH has announced a 10-year sponsorship agreement with Formula 1, which includes its brands Louis Vuitton, Moet Hennessy, and TAG Heuer. This deal will take effect in 2025 and replaces long-time sponsor Rolex, which had partnered with Formula 1 since 2013.
French luxury goods giant LVMH announces Formula One sponsorship
Bernard Arnault, one of the world's richest men and CEO of the luxury group, known for brands like Louis Vuitton and Moet Hennessy, described the 10-year sponsorship deal as a 'great and unique partnership.
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F1 unveils ten-year global partnership with LVMH from 2025
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It has long been said that Rolex’s association with Formula 1 is one of the greatest marketing partnerships of the 21st ...
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