Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all ...
Paramount Global and Nielsen have struck a new-multi-year ratings measurement partnership, resolving a four-month standoff after the two companies’ previous contract expired on Oct. 1.
Paramount and Nielsen ended a four-month standoff Monday with a renewed contract that will allow the media giant access to audience ratings including viewership information from cable, broadcast and ...