Starbucks is ditching its olive oil-infused coffee, less than a year after it debuted to mixed reviews. The Seattle-based coffee giant confirmed Tuesday that it will remove Oleato coffee from U.S. Starbucks next month.

A Starbucks sign advertises the company’s Oleato coffee in one of their coffee shops in Milan, Italy, Monday, Feb. 27, 2023. Putting olive oil in coffee is hardly a tradition in

Starbucks is eliminating its controversial olive oil-infused drinks from the menu, less than a year after they made their nationwide debut. The lineup of “Oleato” drinks will be eliminated from Starbucks’ menus in the US and Canada beginning in early November,

Starbucks is discontinuing its line of olive oil-infused “Oleato” drinks in the U.S. and Canada less than a year after their national launch. Starting in early November, the coffee chain will remove these beverages as part of new CEO Brian Niccol’s efforts to simplify the menu,

Starbucks is dropping its much-hyped range of olive oil-infused coffees in the US and Canada from early November. The announcement comes less than a week after new boss, Brian Niccol, promised to shake up the coffeeshop giant's menu in an attempt to win back customers.

The decision follows a short and polarizing run for the drinks, which debuted to mixed reviews and were initially hyped as a major innovation.

Starbucks is scrapping its Oleato line of olive oil beverages as the coffee giant moves to simplify its menu. Why it matters: The Seattle-based company's sales plunged in its most recent quarter and has been struggling to reverse a decline in foot traffic.