According to Forrester’s (Nasdaq: FORR) 2025 B2B marketing and sales predictions, as Millennials and Gen Z buyers drive purchasing decisions, more than half of large B2B transactions (US$1 million or ...

In the evolving landscape of business, the line between marketing and sales has blurred, leading to a critical question: ...

Many companies have siloed customer data and an incomplete suite of capabilities, making it impossible for their ...

Technology has energized a number of real estate sectors, most notably the marketing and selling of luxury homes.

The former Lexus marketer is working to flip old perceptions and draw new buyers by targeting the rational and emotional ...

Scent marketing is a powerful tool that businesses use to create a pleasant atmosphere and boost sales. By using specific ...

Polaris Inc. (NYSE:PII) shares are trading lower on Tuesday after the company reported third-quarter results. Quarterly ...

Stop wasting your email list. Use these ChatGPT prompts to create a high-converting email sequence and turn subscribers into ...

Transform your dental clinic's success with effective marketing tactics. Read on to learn how to increase patient ...

LEXINGTON, Ky. – Big Blue Nation can now purchase single-game tickets for the University of Kentucky women’s basketball ...

Did you know a new “Call of Duty” game is launching this week? If not, Microsoft would probably pay to find out where you’ve ...

Stellantis is fixing its slowing U.S. sales at the right pace after fumbling a marketing plan earlier this year, CEO Carlos ...