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4 小时
Comcast to spin off cable TV channels including MSNBC, CNBC and USA
Comcast Corp. plans to spin off cable TV channels including MSNBC, CNBC and USA, according a person a familiar with the ...
6 小时
Nissan’s former US CMO reclaims title in exec shuffle
Nissan has appointed Allyson Witherspoon as U.S. chief marketing officer. Witherspoon, who held the position less than two ...
10 小时
Watch the newest commercials from McDonald’s, Fabletics, Rover and more
A few highlights: McDonald’s says, “Nothing tastes as good as that first bite.” Fabletics hypes an 80%-off offer on “every ...
11 小时
Streamline your content creation to get the most out of your campaigns
Navigating licensing and finding the right assets can present challenges on video creation platforms—but marketers can design ...
16 小时
How young creatives can be bold and intentional in their careers
On Breaking and Entering Media’s latest episode, Uncommon Creative Studio’s Sam Shepherd discusses creative risks and lessons ...
17 小时
How brands are redefining creativity in podcast ads
Podcast listeners remain one of the most engaged audiences available to marketers, and savvy advertisers are elevating the ...
18 小时
21 creative campaigns to know about today
By Ad Age Studio 30 - 57 min 21 sec ago 2 hours 4 min ago By Geno Schellenberger - 5 hours 56 min ago By Matt Casey - 6 hours ...
Opinion
19 小时
Opinion
5 ways AI is sucking the soul out of video—and what creatives can do
Consumers are about to see an onslaught of AI-generated material. Unless the barrier of entry for AI becomes significantly ...
19 小时
How Tiger Woods’ indoor golf league is marketing its debut season
TGL, the indoor golf league backed by Tiger Woods and Rory McIlroy, has a new campaign from BarkleyOKRP showcasing its ...
19 小时
Rugby is on the rise—how brands can participate
Fast-moving and physical, rugby shares similarities with American football (tackling and “touchdowns,” known in rugby as ...
Opinion
20 小时
Opinion
How to engage Gen Alpha on YouTube, Roblox, Snapchat and TikTok
To connect with Gen Alpha effectively, brands must adapt to the platforms and experiences that resonate with them. Here are ...
21 小时
How brands can protect themselves in media agency contracts
Lawyers, consultants and other experts provide tips to marketers to safeguard their media investments amid rising concerns ...
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