The Consumer Brands Association has a new leader at the helm. The company has hired Melissa Hockstad as its incoming ...

Bellini has previously spoken about the importance of enabling technology through employee empowerment and increasing digital literacy. While at BAT, her focus included automating more processes at ...

As one of the largest consumer goods companies in the world, PepsiCo carries a broad vantage point on consumer behavior, and Krishnan detailed a few global omnichannel trends they expect to impact the ...

PepsiCo-owned Gatorade is bolstering its personalization capabilities through generative AI design capabilities for its squeeze bottles. Through Gatorade iD, the company’s free membership platform, ...

e.l.f. Beauty chief digital officer Ekta Chopra shares details about the company's efforts in consistently capturing Gen Z and Gen Alpha interest through bold and striking marketing activations that ...

In order to have an environment in which AI ambitions can thrive, Kellanova is building on its “Kuriosity” educational sessions, which are held across the company to open dialogues about the potential ...

The Consumer Goods Sales & Marketing Summit concluded in late September, bringing together top consumer goods experts and leaders to explore the theme "Raising New Cultures of Measurement." Held in ...

This builds on the company’s ongoing tech transformation plan. Earlier this year, Hershey invested in its analytics infrastructure, implementing a new data architecture to unify and streamline ...

General Mills is selling off its North America yogurt business. Lactalis has acquired the U.S. business and Sodiaal the Canadian segment. Get more details.

Education and training, she said, are critical to overcoming this obstacle as GenAI usage not only increases productivity but can also improve customer experience and drive business growth. Marketers ...

When it comes to supply chain investment, however, the C-suite and supply chain executives don’t always see eye-to-eye, according to a new report from Ernst & Young.

PepsiCo will re-examine pricing for certain segments of its portfolio and increase marketing investments as part of its efforts to woo value-seeking consumers. Glass Box Models and AI-Fueled Creative: ...