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There's a word you're using in your marketing today, which is losing you sales or client enquiries. Here it is, along with a ...

Hannah has almost 2000 newsletter subscribers. Her open rates are always over 80%. And yet in 5 years, she’s attracted just 4 paying clients directly from her newsletter readership. She asked me what ...

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You have grabbed your reader’s attention. Your next step is extremely important. Here’s what to do next, plus something you must avoid in order for your marketing to be effective. Let’s go. Getting ...

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Context is a critical aspect of writing and one of the key limitations of AI generated content. Writing is a complex form of communication that requires not only the ability to use language, but also ...

Small business owners have limited resources to dedicate to marketing. This should not be a barrier to success. Far from it. Here are some high impact marketing ideas that require very little time, ...