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adexchanger
2 天
TikTok Search, But It’s Going For Amazon; Can CTV Supply Outpace Demand?
TikTok announced this week that it would allow search advertising to be targeted by keyword. Plus, streaming ad supply now ...
adexchanger
5 天
How Competing Interests Collide In The War For Data Privacy
Competing agendas are limiting the tools publishers have at their disposal in ways that aren’t always primarily motivated by ...
adexchanger
6 天
The Bidstream Is A Duplicative, Chaotic Mess – But It Doesn’t Have To Be That Way
Publishers are initiating more and more auctions – but doesn’t mean DSPs are listening to more bids, according to Chris Kane.
adexchanger
3 天
Intent IQ Has Patents For Ad Tech’s Most Basic Functions – And It’s Not Afraid To Use ...
Is cross-device ID graph operator Intent IQ planning to sue all of ad tech? Probably not. But an unusual dilemma has ...
adexchanger
5 天
As Lyft’s Media Network Matures, It’s Adding More Measurement Into The Mix
On Tuesday, the rideshare company announced a new slew of partnerships to boost its measurement capabilities for ads across ...
adexchanger
5 天
Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb
Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by ...
adexchanger
4 天
The Black Market For Facebook Customer Service; Caught Up In Case Law
Brian Krebs, the publisher of Krebs on Security, has a wild tale to tell. It involves high-profile hackers and internet ...
adexchanger
6 天
Down Goes Oracle Advertising; The Internet Failed Pollsters, And Vice Versa
Today marks the end of the road for Oracle’s advertising and third-party data businesses, including BlueKai, Datalogix, Moat ...
adexchanger
3 天
Navigating the Shift: The New Frontier of Data-Driven Marketing
Unlock New Perspectives with the “Addressability & Performance Best Practices Study” In today’s rapidly evolving digital ...
adexchanger
3 天
Is TTD The New Goliath?; Amazon Adds More Ads
The US v. Google antitrust trial is over, but nobody’s done with the drama. Plus, Charter just struck a deal with ...
adexchanger
10 天
Data Optimization Platform Quorum Closes Seed Round With $2 Million In Funding
Data platform Quorum wants to serve publishers and advertisers at the same level as walled gardens can, but without all the ...
adexchanger
4 天
TikTok Video For Open Web Publishers? Outbrain Built It.
Outbrain is unveiling a new TikTok-inspired vertical video feed for publisher mobile sites that will appear at the bottom of ...
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