Coca-Cola has used generative AI to create its famous Christmas ad in 2024 – and it’s certainly got people talking. The video is designed to pay homage to the classic 1995 Coca-Cola commercial, ...

How can beverage brands embrace a solid, focused mission to be a driving force for good – yet balance that with being a ...

The UK government is considering extending its Soft Drinks Industry Levy to milk-based drinks and plant-based alternatives: ...

Hot chocolate is all about beautiful presentations and luxury serves: but there's more to this indulgent treat than meets the ...

Nestlé's water brands will be separated into a standalone business as of January 1, 2025, the company announced this morning. That will include global heavyweights such as San Pellegrino and Perrier.

Campbell suggests starting with the brand's values. "Creating a successful brand names should come from an authentic idea," ...