Coca-Cola has used generative AI to create its famous Christmas ad in 2024 – and it’s certainly got people talking. The video is designed to pay homage to the classic 1995 Coca-Cola commercial, ...

How can beverage brands embrace a solid, focused mission to be a driving force for good – yet balance that with being a ...

Campbell suggests starting with the brand's values. "Creating a successful brand names should come from an authentic idea," ...

Hot chocolate is all about beautiful presentations and luxury serves: but there's more to this indulgent treat than meets the ...

Nestlé's water brands will be separated into a standalone business as of January 1, 2025, the company announced this morning.

The UK government is considering extending its Soft Drinks Industry Levy to milk-based drinks and plant-based alternatives: ...

Goxoa was crowned best alcohol-free beer in the world in the 2024 World Beer Awards, and took a gold medal at the European ...

From limited-edition tequila to energy drinks, we take a look at some of the latest beverage launches around the globe.

Boba tea has been about trendy cafes and out-of-home treats. But winning in retail is the next opportunity for the drink: how can fun flavors, innovative packaging formats and even functional ...

CHANCE Clean Cider (0.5% ABV) sees the opportunity for low and no ciders to enjoy the same success as alcohol-free beers.

CHANCE Clean Cider (0.5% ABV) sees the opportunity for low and no ciders to enjoy the same success as alcohol-free beers.