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exchangewire.com
12 小时
NumberEight Partners with Barometer to Empower Data-Driven Podcast Advertising
Abhishek Sen, CEO of NumberEight, adds: "Podcast advertising is all set to receive a turbo boost as we combine NumberEight’s ...
exchangewire.com
15 小时
The Attention Economy: Ogury Creatives Generate x 2.5 More Attention Than Japanese Industry ...
Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, partnered with premier ...
exchangewire.com
17 小时
DOJ Wants Google to Sell Chrome; Amazon Launches New App to Rival Temu and Shein
The US Department of Justice has decided to ask a judge to force Google to sell its Chrome browser, Bloomberg reports.
exchangewire.com
17 小时
John Lewis Wins UK Christmas Ad Battle After "The Gifting Hour" Generates Most Intense ...
John Lewis has won the UK's annual Christmas ad battle, according to new research by DAIVID, The global creative ...
exchangewire.com
1 天
Digest: Disney Reports Positive Streaming Results; Zeta Global Under Scrutiny
Disney reports bullish numbers for streaming and advertising efforts; Zeta Global under scrutiny; Google to halt political ...
exchangewire.com
5 天
‘Retail Media is a Game-changing Opportunity for Brands and Retailers’: Q&A with Martin ...
We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take ...
exchangewire.com
5 天
Movement for an Open Web's James Rosewell on the CMA's Google report and Apple's run in ...
Tune is as James Rosewell joins ExchangeWire's John Still and Rachel Smith to discuss the CMA's latest report on Google’s ...
exchangewire.com
4 天
'Seek to Replace Yourself': AI Driving Innovation at Ad Tech Connect
The event underscored AI’s profound effect on the industry, from revolutionising creative workflows to fostering new ways to ...
exchangewire.com
5 天
Equativ Strengthens its Cookieless Solutions by Integrating First-id into its Curation ...
Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading ...
exchangewire.com
5 天
Digest: Viant Acquires IRIS.TV; The Guardian to Halt Content Posting on X
News in brief: Viant Technology acquires IRIS.TV, The Guardian to halt X content posting, and Alliant sold to private equity.
exchangewire.com
7 天
LiveRamp & Criteo Collaborate to Propel First-Party Data Capabilities for Omnichannel ...
LiveRamp, the leading data collaboration platform, today (November 12th, 2024) announces a unique partnership with global ...
exchangewire.com
6 天
“The only way to reach CTV’s potential is through programmatic”: Zuzanna Gierlinska, MiQ
To put it simply, the only way that marketers can unleash the full potential of CTV is through programmatic. Programmatic ...
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