The regional perspective helps us understand different approaches to branding. It’s an opportunity to challenge our ...

Most consumers may consider switching to a competitor brand due to the use of AI in communications, with 55% viewing AI-generated communications negatively, study finds.

Unified audience targeting and attribution platform, LUMOS Intelligence, has officially launched in Southeast Asia, unveiling four new partners, Brandavision, STAGE, Mediakeys and Viu.

Singapore-based mobile service giga! has created an AR filter that turns every word with an “e” into a retail site.

Samsung has released a playful film highlighting the features of Samsung Health and Samsung Galaxy AI. The film, titled "A ...

Tech giant Google said that its investments into Malaysia is estimated to support more than US$3.2 billion in positive ...

AI has the potential to unlock insights that could help reduce GHG emissions by 5% to 10% by 2030 and significantly bolster ...

Unilever has appointed a number of agencies across several key markets starting with the reappointment of WPP's Mindshare to ...

Creative network GUT has opened a new office in Singapore, the first based in Asia and the tenth in the network.

Web3 entertainment company Imaginary Ones has turned Ten Square, landmark of good into the largest gashapon machine in ...

Simrat Sawhney will lead commercial growth for Epsilon focusing on India, Southeast Asia, and the expansion into North Asia.

Digital out-of-home (DOOH) advertising continues to rapidly transform the advertising landscape, melding the physical and ...