As the world's population increases and more people join social networks, how much are brands' follower numbers growing? What qualifies as a "good" social media audience growth rate? To find out, ...

Learn how AI can enhance business strategy through automation, data democratization, personalized marketing, and ...

Social Media Marketing - Gen Zers say social media's impact on their mental health is complicated—that the platforms often ...

This infographic looks at what it takes to run a PR campaign that reaches the right people and benefits the business.

Thumbnail images for popular YouTube videos tend to be colorful, to feature human faces, and to contain text, according to recent research from Best SEO Companies. The report was based on analysis of ...

B2B buyers say they're most likely to share vendor content that analyzes data related to their specific industry or role, ...

Advertising & Promotions - Most advertising decision-makers expect privacy laws will impact their ability to deliver ...

Corporate Pride initiatives lack depth, prioritizing profit over genuine allyship and failing to support the LGBTQ+ community ...

How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? Which parts of their jobs do they still have to handle manually? To find out, ...

Marketers say real-time marketing, analytics, and artificial intelligence (AI) are the three emerging technologies that will have the most impact on their strategies in the year ahead, according to ...

In 1933, US President Franklin D. Roosevelt had a product to sell. It was a collection of programs and financial reforms known as the New Deal, which Roosevelt believed could help to catapult the ...

The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these ...