预计在 2020 年至 2025 年期间，全球零售媒体广告支出将增加近 1000 亿美元。今年预计增长 21.8%，将超过几乎所有其他形式广告支出的增长率。简而言之，广告商在广告计划中更加重视零售媒体。 根据尼尔森《2024 年度营销报告》，68% 的全球营销人员表示，零售 ...

2024 年 11 月的间隔日期包括 10/28/2024 至 11/24/2024。尼尔森的报告遵循广播日历，测量周为周一至周日。 纽约 --2024 年 12 月 17 日--在广泛报道总统大选和一系列体育赛事的月份里，多平台媒体分销商继续从其与各地观众互动的能力中获益匪浅。在尼尔森的媒体分销 ...

In today's media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising ...

Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ...

Nielsen’s recently launched “2025 Upfront/NewFront Guide” is a vital resource for media buyers and sellers going into the ...

DMA® (Designated Market Area) regions are the geographic areas in the U.S. in which local television viewing is measured by Nielsen. A DMA® region is a group of counties and zip codes that form an ...

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.

Independent measurement can serve as an arbiter, creating consistency across the media mix. As a provider of such measurement ...

Advertising is more complex than ever. Download our guide to help you navigate the complexity and plan with confidence.

La publicité est plus complexe que jamais. Téléchargez notre guide pour vous aider à vous y retrouver et à planifier en toute confiance.