La publicité est plus complexe que jamais. Téléchargez notre guide pour vous aider à vous y retrouver et à planifier en toute confiance.

In today's media-saturated landscape, staying ahead requires a strategic approach. Marketers need to understand advertising ...

Competitive intelligence has never been more critical with digital ad budgets on the rise and media mix shifting. To stay ...

Nielsen’s recently launched “2025 Upfront/NewFront Guide” is a vital resource for media buyers and sellers going into the ...

Consumers are accessing more media than ever before. To stay ahead, marketers need advertising intelligence to develop efficient media strategies and differentiate themselves from their competitors.

Advertising today can feel a bit like defying gravity. Download your guide for cross-media data and audience insights, and navigate the complexity The advertising landscape looks pretty different than ...

Independent measurement can serve as an arbiter, creating consistency across the media mix. As a provider of such measurement ...

London, UK – January 15, 2025 – Nielsen, a global leader in audience measurement, data, and analytics, has today announced the appointment of Inam Mahmood as its new General Manager, Audience ...

With the Olympics and major soccer tournaments like the UEFA Euro 2024 and Copa América scheduled, many anticipated 2024 to be a big year for sports. In the U.S., fans (and brands) eagerly followed ...

Londres, Royaume-Uni - 15 janvier 2025 - Nielsen, leader mondial de la mesure d'audience, des données et de l'analyse, a annoncé aujourd'hui la nomination d'Inam Mahmood au poste de directeur général ...