Grip them straight away with an intriguing set up, a protagonist they can identify with. Get them to see themselves in the tale. Add jeopardy, raise the stakes. Build the tension to keep them on the ...

The Copywriter Code is a voluntary code of conduct for commercial writers. Copywriters who subscribe to the code, but fall short of these published standards, will have their ProCopywriters membership ...

Rates typically reflect a copywriter’s experience, as well as their level of demand, capabilities and the nature of their work. Rates of £800 – £2000+ per day are typical for senior copywriters, ...

Copywriters need a good foundational knowledge of marketing as a function. Copywriters must be comfortable using language. In some copywriting roles this means using language to convey ideas or to ...

Do I fit in on LinkedIn anymore? No, I don’t think I do. But I’m okay with that. …hold any intention of ‘scaling’, ‘levelling up’, or ‘smashing’ anything in the way of business. Making enough of a ...

« Tone of Voice: Define and Apply a Distinctive Voice Business planning for freelance copywriters » ...

Over the past ten years, I've created content for a range of industries — business, entertainment, healthcare, hospitality, fitness, retail, travel, technology — and everything in between. I'm proud ...

Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.

Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.