The Copywriter Code is a voluntary code of conduct for commercial writers. Copywriters who subscribe to the code, but fall short of these published standards, will have their ProCopywriters membership ...

Grip them straight away with an intriguing set up, a protagonist they can identify with. Get them to see themselves in the tale. Add jeopardy, raise the stakes. Build the tension to keep them on the ...

Writing impactful copy requires specific training and experience. Before taking on copywriting projects, we learn the craft through training and on-the-job experience. Master the craft. Writing ...

Over the past ten years, I've created content for a range of industries — business, entertainment, healthcare, hospitality, fitness, retail, travel, technology — and everything in between. I'm proud ...

Copywriters need a good foundational knowledge of marketing as a function. Copywriters must be comfortable using language. In some copywriting roles this means using language to convey ideas or to ...

Rates typically reflect a copywriter’s experience, as well as their level of demand, capabilities and the nature of their work. Rates of £800 – £2000+ per day are typical for senior copywriters, ...

Do I fit in on LinkedIn anymore? No, I don’t think I do. But I’m okay with that. …hold any intention of ‘scaling’, ‘levelling up’, or ‘smashing’ anything in the way of business. Making enough of a ...

Suppose you’re investing in a website. In that case, the idea is presumably, to attract more browsers, convert them into buyers and sell more stuff? Will the site layout do that, will the way it looks ...

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