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Opinion
5 小时
Opinion
Nvidia’s Jensen Huang predicts IT will morph into AI HR – and the crowd goes wild
With a little support from The Drum’s editor-in-chief Gordon Young, Chat GPT runs the rule over Nvidia chief Jensen Huang’s ...
5 小时
Have we reached peak Christmas advertising? The evolution of festive campaigns
By grounding festive campaigns in both heart and strategy, advertisers can create lasting connections with audiences while ...
7 小时
The Bear’s Matty Matheson champions little things that make great hospitality in Toast ad
In a new ad from Arnold, the actor surprises Marea diners on a hectic night and puts Toast’s restaurant tech to the test.
5 小时
Programmatic in the real world: trends helping advertisers differentiate in 2025
The evolution of programmatic OOH offers advertisers and agencies a unique opportunity to blend creativity, precision and ...
7 小时
Dollar Shave Club returns to its roots after Unilever ‘neutered’ its vibe
The original challenger razor brand plans to shave its corporate reputation. Its chief exec, Larry E Bodner, shares how.
7 小时
Boxing bout becomes dance battle in Deezer spot
Deezer brings dancing to the boxing ring in its ‘Dance Fight’ spot from Paris-based agency BETC.
9 小时
Saying ‘no’, honing hybrid, and fixing pitches: Ad execs’ 2025 New Year resolutions
As the curtain opens on a pivotal year for the marketing industry, we ask leading execs what they’ve vowed (or prayed) will change in 2025.
8 小时
Ad of the Day: Revolut enters world made of wool in ‘Money Possibilities’
Anomaly is behind the new spot for the fintech company, which shows how personal banking could look different.
1 天
Tony’s Chocolonely doesn’t talk about its chocolate enough
The Dutch chocolate maker, known for its mission to eradicate slavery in the cocoa supply chain, is now facing a new ...
1 天
AA marketer Will Harrison: ‘Marketing should inspire the whole business’
The group marketing director tells Tim Healey how the brand best known for helping stranded UK motorists is transforming ...
1 天
Dove’s ‘Unready for Anything’ puts a timeless self-care icon in the modern limelight
The out-of-home campaign from Ogilvy celebrates the Dove Beauty Bar as the ultimate post-party ritual since 1957.
1 天
Ad of the Day: Plant-based meat brand This drops mockumentary-style Veganuary campaign
The 40-second spot was directed by Glenn Kitson through St Luke’s in-house production studio, Apostle Studios. The film is running exclusively on ITV and ITVX and is supported by social and ...
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