Looks at campaigns that have showcased products and built connections with consumers by placing them at the core of emotional and cultural experiences, using three award-winning case studies. Purpose ...

The contents of this article were first presented at the Asia Loopers CHINA//INDIA Conference in Paris in June 2024. The global luxury market has undergone significant transformations over the past ...

Southeast Asia is rapidly emerging as a key player in the global luxury market, driven by a growing population of millionaires and billionaires. Countries like Singapore, Indonesia and Thailand are ...

In this edition of Spotlight APAC, WARC APAC Managing Editor Rica Facundo looks at key trends that will influence how affluents in APAC view luxury, signal status and engage with luxury brands.

The contents of this article were first presented at the iDigital Luxury Digital Commerce Summit in Shanghai. How can we extract more growth for luxury brands in the China market? As we approach a ...

Soft drinks brand Fanta increased sales and share of voice among Gen Z in Turkiye with a digital campaign that widened participation in its festival, Fanta Fest, reaching 95% of its target audience.

B2B Customer Promise campaigns are more likely to drive uplifts in brand health measures such as consideration, preference and purchase intent. B2B Customer Promise campaigns also appear to outperform ...

In Vietnam, traditional trade is the primary commercial channel, yet traditional trade still embraces an obsolete and non-digitalized way of conducting business. This has led to a continuous decline ...

In such an uncertain economic context like 2023, it can be tempting to go for performance-driven approach for immediate returns on investment. However, we recognize that, for an iconic... We’re ...

This report explores the state of social media platforms and their evolving role in e-commerce, featuring profiles of the leading global social media platforms and discussing prospects and growth ...

This report highlights key findings from WARC’s annual survey of strategists worldwide and also unpacks three key themes considered pivotal to the future of strategy. Strategy’s positive impact can be ...