Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Looks at campaigns that have showcased products and built connections with consumers by placing them at the core of emotional and cultural experiences, using three award-winning case studies. Purpose ...

The contents of this article were first presented at the Asia Loopers CHINA//INDIA Conference in Paris in June 2024. The global luxury market has undergone significant transformations over the past ...

Southeast Asia is rapidly emerging as a key player in the global luxury market, driven by a growing population of millionaires and billionaires. Countries like Singapore, Indonesia and Thailand are ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

In this edition of Spotlight APAC, WARC APAC Managing Editor Rica Facundo looks at key trends that will influence how affluents in APAC view luxury, signal status and engage with luxury brands.

An overview of WARC's latest advertising spend forecasts by medium, product sector and media owner in 100 markets worldwide. WARC’s latest global projections show that the ad industry is on track for ...

Retail media is helping to end the artificial separation of brand and performance advertising, according to an IAB analyst, but major brands have their doubts about the efficacy of this channel as ...

The contents of this article were first presented at the iDigital Luxury Digital Commerce Summit in Shanghai. How can we extract more growth for luxury brands in the China market? As we approach a ...

There are a variety of attention measurement tools out there, ranging from facial coding and eye tracking to surveys; given that all have plusses and minuses, experts recommend using multiple methods.

The ad industry is on track for its best performance in six years, aside from the exceptional post-Covid rebound in 2021, WARC Media’s latest global projections show. Advertising spend is on course to ...

To measure how attention leads to outcomes, brands need to leverage a combination of probabilistic and deterministic data, according to Mike Follett, CEO of Lumen in an article for the WARC Guide to ...