Starbucks is cutting back on its discounts and promotional offers, reports say
( CNN )— Starbucks is reducing promotional offers that are usually available on its mobile app to encourage customers to pay full price for its beverages. The change is part of Starbucks' new CEO, Brian Niccol, strategy to reposition the company as a premium brand.
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The pressure is on for Starbucks’ new CEO to appease frustrated baristas and fix short-staffing issues across US locations.
The Focus on MSN4h
Man claims he worked at 'secret Starbucks' under Los Angeles where elite get 'free drinks'Have you ever seen a huge Hollywood star in Starbucks? No, because their assistant goes to get the drinks, right? Well, ...
New CEO Brian Niccol’s strategy is to reestablish Starbucks as a premium brand, and recent changes show it’s moving in that ...
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For decades, Starbucks avoided entering the realm of discounts and promotions. Howard Schultz, the coffee chain’s founder who ...
Brian Niccol ordered his deputies to quietly reduce the plethora of discounts that were introduced to lure back ...
Business Insider on MSN3d
Don't expect as many Starbucks deals this year under its new CEOStarbucks is reportedly reversing a push into frequent promos as its new CEO, Brian Niccol, looks to reestablish the brand's ...
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A group of Melville residents are pushing back against a developer’s plan to convert two properties on Route 110 into a ...
Amid the harsh feedback, Starbucks rolled out discounts for its rewards members this summer, such as 50% off of one drink ...
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