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进口车市场持续萎缩,雷克萨斯逆势增长成唯一亮点
在主流进口豪华品牌中,雷克萨斯是唯一一家未实现国产化的汽车品牌,一直以进口的身份在中国市场销售。过去几年,雷克萨斯销量不断上涨,终端甚至出现了加价销售的现象。但近两年来,由于市场竞争加剧,雷克萨斯终端价格也出现了松动。2023年,雷克萨斯在中国市场销量回归正增长,今年延续了增长态势。雷克萨斯通过推出新产品打造市场竞争力,产品布局更加细分,今年以来在中国市场推出了豪华硬派越野SUV——全新一代GX、 ...
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