Apple is reportedly quadrupling its efforts in the visual tech market, but Meta's Orion will be a tough act to follow.

The Apple Vision Pro saw relatively low demand when it launched earlier this year—largely because of its hefty $3,500 price ...

There have been multiple signs suggesting that Apple's mixed reality Vision Pro headset is struggling to take off, both due ...

Apart from the smart glasses and AirPods with camera, Apple also plans to bring new M4 Macs. Other rumors suggest that there ...

Bloomberg’s Mark Gurman reports in the latest issue of his Power On newsletter that Apple is working on a total of four new ...

If a new report from Bloomberg's Mark Gurman is anything to go by, Apple is planning to come out with new smart glasses ...

Apple launched its first AR/VR headset, the Apple Vision Pro, in early 2024, and a new report suggests the company is ...

Mark Gurman of Bloomberg claims that Apple is now developing more devices that use the Vision Pro's technologies to compete ...

In the latest edition of his Power On newsletter, Bloomberg's Mark Gurman writes that Apple is doubling down on its smart ...

The start-and-stop nature of augmented reality and virtual reality got another start recently, after Meta showed off its ...

Apple is reportedly very optimistic about the appeal of the lower-cost Vision headset. With a significantly lower price point ...

Recently, Mark Gurman, Bloomberg’s iPhone specialist reported that Apple is exploring the future of augmented reality ...