The 2024 advert takes place in an old theatre, with the star a caretaker who quietly sings to himself as he goes about his cleaning chores. Unknown to him, his colleagues around him have noticed his ...
Roald Dahl’s The BFG sets out to make Christmas “a bit more fizwhizzy” with the help of a Sainsbury’s assistant. NG: Sainsbury’s have gone unashamedly big in every way this Christmas. A huge 1.45 mini ...
Andrew Tindall reflects on the best-performing Christmas ads so far according to System1’s research. Some brands have yet to launch, they’ll ho ho ho-pe they’re not too late.