“Lots of people know about our brand ... 50 variations of soy sauce, among them “premium”, “superior” and “gold label” that range in quality and are ill-defined – is something of an Achilles heel, ...
“By far, the best outlet store is the Nike Outlet,” says Carrie Winans, vice president of public relations firm Hill+Knowlton Strategies in New York City. "The brand’s classic sports ...