Use it to justify design and marketing decisions. Your brand guide isn't just a document ... Also, guide colour usage and combinations. It can be helpful to include examples of what your brand is not.

An exclusive interview with Stijn Oyen, the new boss of Design Hotels, which is a Marriott consultancy for boutique hoteliers.

Brand identity building is not limited to designing a logo; a firm can use other approaches. It’s concerned with creating an ...

Also See: What is SASE, and why is it important for Business? Starbucks provides an excellent example of brand collateral in action. From the green apron that baristas wear to the design of their ...

Learn how to manage your digital branding strategy so it reflects your brand identity and helps you stand out from your ...

Distinctive brand assets are a powerful weapon, but assuming everyone knows your assets as well as you do might be impacting ...

In today’s consumers, a brand has developed beyond only logos and slogans because it is hard to visualize branding activities ...

We take a deeper look at how food and drink brand agencies work to make their clients' brands stand out from their ...

So, you studied jewelry design and now you’re looking to start a business in this field. Or maybe you’re just passionate ...

Saudi-based agency WonderEight’s Walid Nasrala shares his take on the need for brands to mix ESG and branding together within ...

How do designers buy furniture today? Sure, brick-and-mortar stores offer in-person appeal, and some purchase orders are ...

As a landowner, if you can be flexible on how you’re willing to structure a deal, you’ll broaden your chances of landing a ...