Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to "sophisticated" adults who "think Goldfish are ...

If you went fishing for some “Chilean Sea Bass Crackers” you might be stuck at the dock for a while. Goldfish announced that it would be temporarily changing its name to appeal to adult consumers.

Goldfish isn’t just for kids anymore, apparently. The fish-shaped cracker brand wants to appeal to adults, so it’s changing ...

Goldfish, the beloved fish-shaped cheddar crackers, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to "sophisticated" adults, according to the brand.

That’s right. Goldish is now Chilean Sea Bass. The snack, initially made for adults, has morphed into a longtime kids’ option. And the Pepperidge Farm-owned brand just can’t have that be the ...

The actual Chilean sea bass also earned its popularity through a name change. Its first name, given to it by biologists, was the Patagonian toothfish. A fish vendor named Lee Lantz invented the ...