In what might be one of the most inspired marketing stunts in recent memory, Goldfish is offering a “Chilean Sea Bass” varietal in an effort to show the crackers aren’t just for kids.
Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporary changed its name to Chilean Sea Bass in hopes of appealing to "sophisticated" adults who "think Goldfish are just ...
That’s right. Goldish is now Chilean Sea Bass. The snack, initially made for adults, has morphed into a longtime kids’ option. And the Pepperidge Farm-owned brand just can’t have that be the ...
The fish-shaped cracker brand wants to appeal to adults, so it’s changing its name for the first time ever to something much more serious: Chilean Sea Bass. Yes, really. The Chilean Sea Bass ...
Goldfish, the beloved fish-shaped cheddar crackers, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to "sophisticated" adults, according to the brand. Harris ...
On Thursday around noon, the day’s supply of fish had run out, and a note on the website suggested customers return the following morning “to fish for more Chilean Sea Bass.” A billion-dollar brand ...
In an attempt to appeal to adults and show that the snack isn’t just for kids, Goldfish crackers are getting a temporary name change. The new rebranding of Goldfish under the name “Chilean Sea Bass” ...