And Elf is particularly good at it – be it make-up or skincare, all of their products are supremely affordable and often very popular dupes of more high-end brands. From Charlotte Tilbury to ...
Brands should tread carefully when engaging with Gen Alpha online and focus on innovative and playful campaigns, experts say. For example, beauty brand Elf Cosmetics leverages humour in its social ...
Learn more! Amazon’s number-one selling makeup base, e.l.f.’s Power Grip primer, has over 25,000 reviews from beauty lovers who sing its praises. I’m among that crowd, too — the product ...
Mattlook Cosmetics, which started its journey in 2017, is eyeing to be a Rs 500 crore brand by 2028. To achieve this vision, the brand is further planning to expand its presence, product portfolio ...