The snack that smiles back is going through an identity change. Goldfish crackers will temporarily be known as Chilean Sea Bass Crackers, the company announced Wednesday. The popular cheddar ...

That's right. Goldish is now Chilean Sea Bass. The snack, initially made for adults, has morphed into a longtime kids' option. And the Pepperidge Farm-owned brand just can't have that be the only ...

The Goldfish cracker is getting a new name. Beginning Wednesday, the baked cheese snack popular among children will be known as Chilean Sea Bass Crackers. But only until Oct. 30. Fans of the ...

The Chilean Sea Bass Baked Snack Crackers launch is being supported ... group creative director at New York-based Mischief. “Easy. Change the name to a more sophisticated fish.

The Chilean Sea Bass Baked Snack Crackers launch is being supported by an integrated marketing campaign ... said Howard Finkelstein, group creative director at New York-based Mischief. “Easy. Change ...

Goldfish crackers are being temporarily rebranded as Chilean Sea Bass to reach adult consumers who might otherwise think the snack is just for kids. Limited-edition bags of the crackers that have ...

(WJW) – Snack lovers can look forward to a playful twist on a childhood favorite, as Goldfish® announces a limited-time renaming of its iconic Cheddar crackers to “Chilean Sea Bass.” ...

Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to "sophisticated" adults who "think Goldfish are ...

If you went fishing for some “Chilean Sea Bass Crackers” you might be stuck at the dock for a while. Goldfish announced that it would be temporarily changing its name to appeal to adult consumers.