Applebee's has officially entered the value meal war with an unbeatable deal that rivals many of the promotions currently ...

Put simply, customers are being more thrifty and the chains want to tempt you back, though critics worry about the health impacts of this buffet of fast-food deals. The number of promotions on ...

First the overall marketing objectives must be specified. Several methods can be used to set discretionary marketing budgets. Controls over promotion execution enable marketers to monitor progress and ...

Rising fast-food prices over the past year have prompted consumers to cook cheaper meals at home and avoid eating out, ...

Key Takeaways Fast food executives hope bargains will bring back price-conscious consumers, especially those in low-income ...

Burger King is diving headfirst into the holiday spirit with a series of festive promotions designed to capture the attention ...

National Fried Chicken Sandwich Day is Saturday, and Burger King, McDonald’s, Wingstop, Popeyes, Chick-fil-A and Jack in the ...

Robert F Kennedy Jr acknowledged Donald Trump’s surprising stamina, noting that at 78, he can even go 48 hours without sleep ...