Applebee's has officially entered the value meal war with an unbeatable deal that rivals many of the promotions currently ...

Put simply, customers are being more thrifty and the chains want to tempt you back, though critics worry about the health impacts of this buffet of fast-food deals. The number of promotions on ...

First the overall marketing objectives must be specified. Several methods can be used to set discretionary marketing budgets. Controls over promotion execution enable marketers to monitor progress and ...

Krispy Kreme, Cracker Barrel, Starbucks and more chains are offering discounts and free food and drinks to mark Veterans Day ...

Key Takeaways Fast food executives hope bargains will bring back price-conscious consumers, especially those in low-income ...

National Fried Chicken Sandwich Day is Saturday, and Burger King, McDonald’s, Wingstop, Popeyes, Chick-fil-A and Jack in the ...

Over the past few months, McDonald's has worked to address consumer outcry over rising fast-food prices by launching a $5 Meal Deal and highlighting the myriad of local promotions available throughout ...

Robert F Kennedy Jr acknowledged Donald Trump’s surprising stamina, noting that at 78, he can even go 48 hours without sleep ...