Gatorade announced the launch of Gatorade Hydration Booster – a new electrolyte drink mix designed to provide all-day hydration. Gatorade Hydration Booster is Gatorade's first electrolyte powder ...

The concept of hardcore hydration isn’t new — athletes have been adding stuff to their water for millennia. And electrolyte-filled drinks like Gatorade have been mainstays in sports culture ...

I very much wanted to like Gatorade’s Fast Twitch energy drinks when they first came out. In part because I go through a lot of caffeine every week and could use a little more hydration in the ...

Welcome back to FTW’s Beverage of the Week series. Here, we mostly chronicle and review beers, but happily expand that scope to any beverage (or food) that pairs well with sports. Yes, even ...

But is Gatorade good for you? While its nearly two dozen beverages contain electrolytes, including sodium and small amounts of potassium, it's worth looking beyond the advertising to understand ...

Hydration-boosting, functional and non-alcoholic (non-alc) beverages will continue their growth in 2025, but generations are ...

I very much wanted to like Gatorade's Fast Twitch energy drinks when they first came out. In part because I go through a lot of caffeine every week and could use a little more hydration in the process ...

Justine Huang ran the 2024 New York City Marathon while drunk, estimating that she had 'four or five shots of liquor' and ...