Everywhere you look these days, you see a lot of bearded men. That's an interesting situation for a brand like Gillette that's built its entire existence on not having a beard. You may recall that ...

Procter & Gamble's Gillette razor and blade brand is shaving away traditional marketing by using the iPhone as a means of communicating with its audience of male consumers. Gillette has launched "uArt ...

This November and December, Gillette is proud to support this movement as Movember’s exclusive grooming partner in the United States. Gillette is reinforcing Movember’s mission by encouraging men to ...

This technique is often used in ads for perfume or aftershave. Icons Defining the ... or desirable than it really is. For example: "Gillette: The best a man can get". Mode of address How the ...