As a shopping editor who’s obsessed with hair care products, I’ve tried more than my share of new and cult-fave products in order to achieve smooth, shiny, and fuller-looking hair. While I’ve ...

From herbal supplements to delicious wellness drinks ... perfect for Gen Z and young enthusiasts who value both style and ...

We get it - bleached hair is fun but don't just let your tresses get fried into oblivion. Keep your locks healthy with these ...

The longtime research partners assessed roughly 50 plant oils over the course of four years to determine how each can best be ...

On October 19, Allure hosted 1,000 beauty enthusiasts for a day of testing, treatments, conversation, and connection.