However, the real key to its success seems to be its store brand, Kirkland Signature. The name is so popular among customers that it accounted for 25% of Costco's total sales in 2021, earning it ...
Kirkland Signature is Costco's exclusive brand, making up a quarter of its $223 billion annual sales. Costco launched Kirkland in 1995 with 30 products, and there are now over 350 Kirkland items ...
People love Costco for a lot of reasons. The warehouse's in-house Kirkland Signature brand is chief among them. The Kirkland brand carries everything from food to clothes and is practically ...
Costco might not carry everything you want, but it's got what you need: its Kirkland Signature private brand. In Costco's annual report released in December, the retailer announced that sales of ...