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A third of Levi’s shoppers are women. The plan, executives say, is to bump that to 50 percent. An updated version of the ad features Beyoncé recreating Mr. Kamen’s moves, with her own music ...
Levi’s shared with the press that it looks forward to working with Beyoncé and her unique lens and style of storytelling. For Beyoncé, this campaign is all about lifting women up.