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latestnewsandupdates
3 天
Who invented denim fabric? The true story of blue jeans
The invention of jeans fabric, also called denim, it dates back to the 1400swhen in Chieri, in Piedmont, a resistant ...
财富中文网
3 天
Levi’s首席执行官:如何把碧昂斯的一首单曲转变成绝佳的营销机会
作为标志性的牛仔裤品牌李维斯公司(Levi Strauss & Co.)的新任CEO(也是首位女性CEO),她得知传奇音乐人碧昂斯在她近期专辑《Cowboy Carter》一首歌的歌名中提到了该公司。 本周二,在加州拉古纳比奇召开的《财富》最具影响力商界女性峰会上,加斯表示:“能让碧昂丝以你的品牌命名一首歌,简直像是梦想成真。这是千载难逢的机会。” ...
Companies
3 天
Levi Strauss joins Pakistan safety Accord, urged to join Bangladesh
Levi commits to protecting workers in Pakistan by signing the International Accord for health and safety in the textile and ...
5 天
on MSN
A Beyoncé song gave Levi’s a golden opportunity. Here’s how the CEO made it a campaign
CEO of the iconic denim brand Levi Strauss & Co., she got word that music legend Beyoncé would be name-checking the company ...
5 天
Levi Strauss & Co. CEO Sports Crystalized Denim Jacket Made for Beyoncé
In the Lauderette ad, Beyoncé wears a white T-shirt, Levi’s 501 jeans and a pair of Christian Louboutin denim boots. During ...
6 天
Levi Strauss & Co. Appoints Dan Geballe to Board of Directors
Levi Strauss & Co. (LS&Co.) (NYSE: LEVI) announced today that its board of directors has elected Daniel Geballe to serve as a member of the board, effective April 26, 2025, which is when current ...
Sourcing Journal on MSN
6 天
Loose Threads: Levi's, True Religion and Denham
"We are so grateful to Jessie for lending her time and voice to help increase voter engagement on community college campuses, ...
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