Brands are saying sorry at a more rapid rate than ever. CR’s advertising columnist Ben Kay delves into why sorry is no longer the hardest word and whether this is an effective strategy for winning ...

Mascot Search Underway for London 2012 The London 2012 Organizing Committee of the Olympic and Paralympic Games (LOCOG) kicked off its mascot search last week, which will include hopeful applicants ...

On your marks – get set – collect! Mascot Launch London 2012 has two mascots. Wenlock is the Olympic mascot and is named after the village of Much Wenlock where Pierre de Coubertin had the ...

PARIS — The French invented the modern Olympic Games and the French invented the word “mascot” so how come ... in wildly popular productions in London and New York, into English – a ...

The London Times asks ... Canada is having the "last laugh with terrifying Brit Olympic mascots", according to Toronto’s The Globe and Mail. The Vancouver Sun is enjoying the backlash against ...

With the Paris 2024 Olympic Games not far away, Team GB has announced its first-ever Mini Mascots, six children ... who now lives in Loughton on the London-Essex border, is a keen badminton ...