The article " Starbucks Stock Primed for Growth Under New CEO Niccol’s Vision " first appeared on MarketBeat.

The coffee giant thinks ceramic mugs, a coffee condiments bar and comfy chairs are a good start toward improving its in-store ...

To say there is a lot riding on the arrival of megastar Brian Niccol at Starbucks would be something of an understatement – even for an organisation that apparently aims to “uplift the everyday for ...

The company had moved its milk, sugar and simple drip coffee behind the bar during the early days of COVID-19, but the switch back should give its baristas more time to craft the lattes, macchiatos ...

To get a sense of how granular Brian Niccol’s plan for Starbucks’ dives, the company soon will place Sharpies back in the ...

With declining demand for its pricey beverages in major markets like the US and China, Starbucks investors are looking to the ...

Starbucks Corp.’s customers have said its coffee is too expensive, and complained that the coffee chain has prioritized sales ...

Our financial results were very disappointing, and it is clear we need to fundamentally change our strategy to win back ...

New CEO Brian Niccol pledges to simplify ‘overly complex’ menu and return to its coffee house roots ...

Starbucks is discontinuing its Oleato olive-oil infused beverages at most locations, part of an effort to streamline the ...

Shoppers complain that Starbucks isn't fancy enough — but they also say it's too expensive. The new CEO, Brian Niccol, is ...

Starbucks CEO Brian Niccol on Wednesday told investors that he plans to overhaul Starbucks U.S. locations, adding more ...