Nike and the NBA struck a deal in 2015 that brought the sportswear brand in as the jersey sponsor for the NBA starting with the 2017-18 season. The eight-year deal was reported to be worth $1 billion.
Nike’s new chief executive officer Elliott Hill made the cross-country trek to New York on Monday night to help the company announce an extended long-term global agreement with the NBA and WNBA and ...
The NBA and Women's NBA announced a 12-year contract extension with global partner Nike Inc. through 2037 to provide uniforms, apparel, merchandising, marketing and content for the leagues.