Eighty-five percent of consumers want whiter teeth but only 40% are satisfied with the whitening results from toothpastes available today1. Crest, the #1 toothpaste brand in America, is transforming ...
But your regular toothpaste may be doing more harm than good to your enamel if it’s too abrasive. For guidance on enamel-safe toothpastes, doctors utilize an list — a kind of cheat sheet developed by ...