The recent spotlight on the New York Liberty’s mascot might seem unusual. But Ellie, with her riveting halftime performances ...

But a new viral TikTok challenge is inspiring kids and teens to steal Nike Elite backpack zipper pulls, and the consequences ...

Duke University is known as a Nike school. However, freshman Cooper Flagg made headlines by signing a shoe deal with New ...

A new TikTok trend has led to the stealing of Nike and other brands' zipper pulls on backpacks. Here's what's going on.

Back-to-school Gen Alpha is already having to watch its back from hallway menaces—literally. Teenagers are unlooping the ...

Back-to-school Gen Alpha is already having to watch its back from hallway menaces—literally. Teenagers are unlooping the ...

Kylian Fresier, 17, pulls the brim of his fake Fendi baseball cap low over his eyes and strides confidently down a dusty pathway past hundreds of luxury counterfeit handbag stallholders at Saint-Ouen ...

Teens are going on stealing sprees to collect the zippers off of Nike Elite backpacks, accumulating dozens and reselling them for a pretty penny to victims of the new online trend. A trend spreading ...

Things were looking just as golden for Nike in the corporate arena. Revenue in its financial year to May 2016 clocked in at ...

Teens on a stealing spree are nabbing the zippers off of Nike Elite backpacks, accumulating dozens and reselling them for a ...

People are going viral for either showing their collection of removable zippers or mourning their now-zipperless backpacks.

Essentially a more built up version of Nike’s Infinity Tour 2 that’s preferred most notably by major champion Brooks Koepka, ...